Coffee Campos - Unique Value Strategy

We focus on our company’s strengths to find a way to differentiate from other competitors. Why is the company in business? Coffee Campos is in business to give costumers gourmet coffee with a better taste than the competition because of the quality of the blend we offer. The coffee is from a remote place in the north of Brazil and it is unique because we are the only ones that have access to that. It’s hard to identify differences when taking about coffee but in this case, we are revolutionary because it is really the best coffee out there. With that being the number one priority, it’s important to understand that people are also looking for the “coffee experience”. With our coffee shop atmosphere we are looking to elevate your experience. We are best at doing coffee, providing customers with the freshest and finest organic ingredients. What set us apart from others are our coffee and the excellent effects from drinking it, we offer coffees loaded with antioxidants and beneficial nutrients that can improve your health. This includes memory, mood, vigilance, energy levels, and reaction times. A unique selling proposition is what we are standing for at coffee Campos. We want to be known specifically for our coffee quality. There is definitely a recent growth in people seeking gourmet coffee. We want to provide Brazilian consumers with better quality and there are many people looking for that edge. That is where we play an important role because we are offering that and much more. Factors such as originality, exotic and differentiated products welcome a selling opportunity for us. Coffee Campos’s objectives for the first year of operations are to expand the employees and overall management of the company and to be selected as the "Best New Coffee Bar in the area" by magazines and restaurants guides, with steady growth in revenues and sustaining and improving the competitive strength and long-term market position through creating customer value. We've been roasting and brewing coffee for more than 40 years. And want to continue serving espresso and brewed coffee. The service is wonderful and the coffee is the best. At coffee Campos we believe in our product and strive to consistently produce the best product we possible can. We stand for premium coffee beverages and we want to be known for that. That is our unique selling proposition. There are now over 2.25 billion cups of coffee consumed in the world every day. Customers frequent a coffee shop for many more reasons than just hunger and thirst, even tough our product tastes better than any other nearby, we at Campos understand that people also want the experience a coffee shop presents. The reason people will come do business with us is caused by the desire of the young people, men and many independent women to have a place to meet friends and do business. Also, people seeking refuge and a little place to vent. The coffee experience has taken over and become such an important part of life. Coffee Campos intention is to become an indispensable daily necessity for students and workers in the city of Porto Alegre, Brazil. When you want simply great tasting coffee in a relaxed and comfortable environment, we want you to think of our coffee shop. Meet your friends and family, listen to no stress music or read a nice book, all in one. With the growing demand for high-quality gourmet coffee and excellent service, there we are. Coffee Campos will get an advantage because of its proximity to The Catholic University Campus, which has 7,000 students. We will bring into existence a strong group of repeated customers that will be super satisfied with our value proposition. We are determined to prepare and offer the best coffee in the area. It will be complimented with tasty pastries, as well as great books of many different subjects, so its patrons can read and enjoy their visit while drinking sensational coffee. The company will operate a beautiful 2,500 square foot coffee bar within a walking distance from the University. The location is already secured with a lease. Coffee Campos will offer customers one of the best tasting coffee in the city, strictly following the preparation guidelines and using only high-quality ingredients. The menu listings and store arrangements will speak for it. The pursuit in our marketing campaigns will be focused on maximizing the sales of higher margin espresso drinks. Along with brewed coffee as well as the refreshment beverages, we will offer our clients distinct and tasty pastries. Coffee Campos will sell coffee beans to our top-notch clientele that enjoys making wonderful coffee daily at home. Our menu will be complete with the carefully chosen books and diverse range of magazines that customers can read inside the coffee bar. Our coffee bar will be built around espresso-based coffee drinks such as mochas, cappuccinos, macchiato, iced-coffees, special and original lattes, Americano, etc. We also will offer a variety of milk such as whole milk, non-fat/fat-free, soy, almond, cashew, rice and coconut milk. It’s important to note that in a country like Brazil iced-coffee is definitely not as common as in the US, so that will bring something new to the table and have clients talking about our coffee shop being unlike anything else around. At the shop each coffee will be made with a 'shot' of espresso, combined with steamed milk and/or other additives like cocoa, vanilla, caramel, etc., at our state-of-the-art coffee machine. Proper experience and preparation techniques are extremely necessary for such drinks, because any mistake from the amount of coffee in the shot to the beverage temperature can result in a negative affect in the quality of the prepared drink. Our market is made up of consumers who have busy schedules but a desire for quality and there is no space for mistakes in taste. One of the important results we expect from our smart market operations is to reach as many students and faculty clients as possible, as well as people working in offices close by and visitors. Our market research shows that Coffee shop patrons are: Affluent local residents, educated people and students, local business people, tourists and travelers passing through. Twenty two percent more likely to be aged 18-24, that number should increase with the fact that we are steps from the major university in the city. Since gourmet coffee consumption is universal across different income categories and mostly depends on the level of higher education, proximity to the campus will provide access to the targeted customer audience. According to industry statistics, the consumption of coffee and flavored coffee products is growing rapidly. We strongly believe that selling coffee with a great service in a nice setting will help us build a core base of loyal clientele. We will depend on word of mouth because that is a great and genuine way to spread the news. Our customer preferences and shopping habits can be influenced by what other people tell them about Coffee Campos. We plan to have a strong brand recognition and high level of customer satisfaction. Coffee Campos will reach people through our market strategies, from our better product quality and from our stronger reputation to superior service. Folks that are in search of a beverage will get a coffee well made and flavorsome. Why is this a winning business with great value? Coffee shops are growing in popularity, and this isn’t just a trend in the United States. Globally, coffee consumption is increasing. Consequently, Coffee Campos has a huge chance of making it big in Brazil.

The origin of Mexican identity in U.S.A.

The interaction between Mexicans and Americans was always complex. The diplomatic relations between the two countries was very tense, and each nation would blame the other. The lynching and racial prejudice of all varieties against the Mexicans, unfortunately, shaped a definition of their race. Their racial identity was much defined by their rights and responsibilities, defining them as low class and consequently labeling them in a constantly decreasing position in American society, matching them to a very low status of racial minority and bringing lack of monetary assets. The early Anglo settlers considered themselves superior to Mexicans as a racial group. That was one of the main reasons which developed and influenced violent effects and behaviors against the Mexican people. They were categorized by Anglos as very low in status or ability, considered an inferior race. The lower class of Mexicans suffered in their hands from the beginning.

That conception of Anglos toward Mexicans brought big consequences, because it also came with economic discriminations, so they (Mexicans) basically only worked doing manual labor and the compensation was insignificant. They had no right to better opportunities in the workforce, which made tougher for them to feel better about themselves or, most importantly, feed their families and protect them from diseases. Anglos created a racial stereotype of Mexicans mostly because they did not have the same religious values and beliefs as them, so they established the idea that Mexicans were opposed to civil matters, intended to kill people, damage and hurt everything. As if those wrong notions were not enough, they also characterized Mexicans as unwilling to use energy to work and as lacking effort or care to do their activities, another misconception! They used mistakenly racial arguments to take over Mexican assets.

A big example of the Anglos strong hostility toward Mexicans was the California Gold Rush. Thousands of Mexicans with knowledge on the field migrated to the mining regions of California around 1850, getting there earlier that the Anglos, which was a smart move because they were also knowledgeable and ready to work. That was not enough; the Anglos drove the Mexicans away with the mob violence, and took control. So even if the Mexicans got there before, had more skills, and tried to establish an honest living, the Anglos turned to violence to kick them out. (Lopez, 193)

Mexicans did not fit. Racial identities have connoted homogeneity and recognizing features, but for Mexican in the United States it was always very hard to assimilate. Only a small minority of Mexicans could secure the privileges of being white, and with being considered white they would be safe from mob violence. The history of mob violence against Mexicans is much unknown throughout the U.S and the world. One of the reasons is that because Mexican were considered white, and the definitions of races in the past was only “black or white”, it’s hard to separate the crimes that were done only against Mexicans, specifically lynching them. Numbers of this kind of violence are omitted and hard to find, so the information is not quite there for everyone. Another reason why many people do not know about the Mexican lynching, is that the blacks suffered in much larger numbers and that eliminates some of the importance of the terrible crimes against the Mexicans, which shared with African Americans the feeling of being afraid every day and not having the same life expectancy and rights as white, since the second half of the nineteenth century to the first half of the twentieth.

Even after court laws against the model of vigilantism, which was full of pretexts to without restrictions, commit violence against Mexicans, Anglos did not recognize the legitimacy of the courts when controlled by Mexicans, so they came with their own justice system, offering no regard for Mexicans authorities. It is important to notice that not all lynching ascended because of the vigilantes against the legal structure, actually, most of them were just carried out by mobs, and their reason would be “irrational prejudice toward racial minorities” (Carrigan and Webb, 2009). The mobsters did not even give the chance of a trial to Mexicans, just brutally eliminated them. In the mind of mobs the Mexicans were already guilty and because of that they deserved to be hanged or mutilated right away, which did not give any perspective to the Mexicans to defend themselves. That was a huge problem because, in reality, the lynching of Mexicans was not protected by law, and even some that worked in the legal system would get involved against the Mexicans, abusing their power in a wrong way.  Only with federal people asking, some local and states authorities started to investigate the many accountable for lynching, and of course, no guilty whites were found for the heartless crimes. Since Mexicans had no help from municipal or government authorities, they had to fight for themselves against the inequality and savagely focused their way. They had to counterattack the mob violence otherwise they would be harmed, wounded, or slaughtered. They had to fight for justice, but they had no economic resources or political rights, so it was difficult to stop being victimized by Anglos.

Only by the early twentieth century, Mexicans were able to consolidate a resistance. A factor that would help was having more civil rights and protection. They needed immediately new civil rights laws and organizations that protected them from all the damage, and assisted them on freedom matters and to combat oppression. It took an extensive approach to form organizations that could have some political influence and respect on the anti-lynching problem. The diplomatic protests of the Mexican Government was closer to a definite result to settle the issue of mob violence and all the protests were more persistent, aiming justice for the sufferers. Finally the protests of Mexican officials got some response from the U.S Department of state. That happened not because the Anglos were changing their badly stereotyped ideas against Mexicans, but because the world was criticizing the U.S for not protecting foreign people in their land. Diplomatic pressure was crucial to the decline of the lynching against Mexicans. Still, the lynching continued for decades, especially along the border.

Mexicans racial identity was defined by their class status. This made everything worst and positioned the Mexican race in a low standard place, with the poorest conditions, denying their rights for a better living. Whiteness perception was the most essential influence that defined the Mexican identity and the worst justification for using physical force and unlawfully exercising terrorization against the Mexican race. 

Immigration in the Classroom - Diversity in U.S.A High Schools

The story of the American people is a story of immigration and diversity. The population of the United States is becoming increasingly diverse. The quality of looking different and having singular and unlike beliefs is what brings people from all over the world together to the United States. Without diversity, we wouldn't have historical figures like Albert Einstein, Rosa Parks, Martin Luther King Jr., and many others. Variety is what makes the United States.
A person who leaves one country to settle permanently in another can definitely encounter a lot of struggling. When children go to High school they are treated different in many ways. It must be hard to assimilate the newcomers. In some cases they do not have the knowledge on a matter that is very common for Americans, even though it’s not their fault because they are from a different country, but they will be judged and the students will make fun of them, forgetting that what is obvious for one is not for others, but the Caucasians will act as if the immigrants don’t know anything about fundamental information.
The particular approach that I strongly disagree is that immigrants have advantages comparing to an American student about their grades. “They are given less homework and rarely get failing grades if they demonstrate good-faith efforts. Also they are given more credit for class participation and on state standardized tests; they are offered accommodations unavailable to other students.” I believe that if they have been fighting to be taken care of equally, it has to be equivalent in all factors, from the skilled to the worthless tasks. Otherwise they will keep being unlike the other students and consequently discriminated. On the other hand, the issue in this case is that they can’t follow like the other all American students and some of the teachers have to stop the lesson to help, for instance a Latino that doesn’t understand the language. If this kid cannot keep up with the rest of the class, the teacher has to focus on that singular child and the mainstream students won’t learn. Even if they respect the immigrant they are losing their education time because of them. So the American parents dislike this situation, they think their kids are being exposed to a non-positive environment.
Background and tradition is very important for group formation in immigrant societies in this country. An immigrant High School student has to deal with many dilemmas. It’s not only the intolerance of the mainstream group of students. Many of them have a lack of tutoring from their families which results in terrible actions and decisions. All this rejection can make a teenager revolted against the system. They can turn to a gang who will do harm to the other students, many girls are pregnant and dealing with that naively, others are stealing to survive, and even the good kids have no choice but to help their parents doing cheap labor, such as construction and cleaning. One Latina student claimed: “If I am going to end up cleaning houses with my mother,” “why go to high school?” Many students end up quitting because of all the difficulties they meet.
It’s hard to find an agreement on the best way to teach immigrant students. It has to be a strategy that helps every race and nationality. Many children had little formal education in their home countries and end up in the 5th grade with no knowledge at all. This is actuality and the immigrants will keep facing many challenges, not only the main ones such as the English verbal communication and mores of a new social order, but the intellectual approval from the others, which will only come with great effort from both parts.
Immigration’s impact is often first seen in the classroom, according to The New York Times Graphic, enrollment of Hispanic and Asian students in American schools have increased by more than 5 million since the 1990s. My point of view is that multiculturalism is fundamental to our belief that all citizens are equal. Multiculturalism ensures that all citizens can keep their identities, can take pride in their ancestry and have a sense of belonging. Immigrants also enrich American communities by bringing aspects of their native cultures with them. What kind of a society would we build if we didn’t uphold such values and instead promoted racism and segregation? Furthermore, if we as a people are to live in total peace, then we ought to respect and learn about other cultures.

BABIES

The movie “Babies” is filled with contrast of ethnicities, customs, traditions and ways of life. The film realistically portrays four diverse mothers and the first months of their babies since their pregnancy until the baby first steps. It has no dialogues; it only focuses on the newborns on a daily basis livelihood. My observation is that a baby will laugh, dance or cry, no matter what circumstances.
The most deplorable way of life is in Namibia. First of all poverty is exacerbated by the HIV/AIDS epidemic. The poorest households are those headed by women. Clearly there’s simplicity in regards to how to live life, day by day. Something pure to observe is that a mom will be a mom everywhere. In Opuwo, the mom will clean the kid with her tongue. There is no potable water to give to the babies, which will drink off anything possible. Evidently there are no filtered showers. Inadequate access to land and water lead to extremely precarious lives and the chances are that the children will suffer from severe poverty forever. They have no sense of education even though the mother tries to teach how to say “mom”. They learn to walk on the dirty ground, they eat raw dog meat as a substitute for animal protein. They look fragile and will suffer of starvation certainly. Flies are on them all the time. The only way for the Opuwo kid to go from one place to another is in the back of his mother, that’s the “transportation”. If the baby needs a haircut, the mother will do it with a sharp knife. The Namibian baby is always putting rocks in his mouth. They have no health access. Everything is of inferior quality comparing to an urbanized society.
The baby in Mongolia faces very precarious situations, such as being hold by a rope to not go out of the bedroom, also, unsupervised bath leading to a filthy animal drinking out of the water, chicken on the bed, and more. It’s sad to watch the transition when the toddler in San Francisco is playing on a rug cleaned by a vacuum, or happily in the Jacuzzi and learning from books, not knowing how lucky he is for having plenty water, toys, fruits, and all the schooling to come. The babies in Tokyo and in San Francisco have more similar activities, even though the day care in San Francisco seems more civilized than the one in Japan.
In Mongolia, the baby receives a nurse visit to check the weight and health of the little one. It is common to swaddle a baby. It seems to be done to keep the baby warm and comfortable but it looks like they are hurting the newborn. The Mongolian infant toddle in the middle of the cow’s defecation, but comparing to the baby in Namibia that has nothing at all, that’s not a big deal. The baby in San Francisco can regularly go to the doctor and have the best conditions and treatments.
Siblings will be the same all around the globe. Bayar’s older brother (Mongolian family) just likes to play and bother around, the same happens in Namibia, the babies have zero belongings, and they will fight for a small piece of craft. They feel the same way, no matter where. It’s noticeable that the four kids have their own magical experiences with nature, since that’s a beautiful stage and everything is unique.

Tough Guise

Tough Guise

Society is constructing violent masculinity as a culture norm. Men’s violent instincts are normally expressed in a socially approved way in the modern world. The pressure to be manly comes mostly from the media. Definition of manhood has been changing for worst and that’s where the community of people is getting the hyper violent main ideas from, being exposed to pop culture and gangster movies. What is that makes physically assaulting a human being even an option?

According to the dictionary, respect is supposed to be “a feeling of deep admiration for someone or something elicited by their abilities, qualities or achievements.” In our contemporary society, you have to look mean or people won’t respect you. For example in sports, the only way to earn respect is disrespecting another person. This phenomenon is absolutely misunderstood, because that attitude is a fail to interpret who really deserves respect in this world.

Men should have the courage to face extreme danger and difficulty, without retreating, and have the power to perform physical demanding tasks. Men are more likely to be perceived as aggressive and competitive. Is this stereotype because of the cultural influence or biological condition? Do the hormones influence their behaviors and attitudes? Does culture determine this role?

Ladies and gentlemen are socialized to deal with their anger differently, aggression and violence is encouraged among young boys, while it’s not among young girls, who deal with their angry in a more subtle back handed way. Men cause about 95% of the cases of Domestic Violence, assaults or rapes.

Weaker males were pushed lower in society while the strong ones took more mates and more wealth. It wasn’t long before violence became entertainment. Why does society glorify violence? On television and movies you can see people killing easily as if to take a life away seems so natural. That’s wrong. Si why are men prone to violence? I believe this aggression comes from frustration of not achieving goals, plus the testosterone which predisposes men to aggression. Although it’s likely that increased levels of testosterone aggravate a tendency toward violence, that cannot be an excuse - not all men are naturally aggressive.

Feminist/women Perspectives from 50's to today

From the beginning, women were always struggling to gain admiration, status and rights in their society. According to the Oxford dictionary:"Feminism is the idea of equality of the sexes, giving an equality of rights and position in society, it is based on social, political and economical equality for women." The movie Monalisa Smile is important to begin a discover and analyses on feminism since the 50's to our days. Another significant fact of the matter is Betty Friedan. She was one of the most influential women in the history of the feminist movement and her ideas were revolutionary for that epoch.

Set in 1953, the movie Mona Lisa Smile tells the story of Katherine Watson (Julia Roberts), a young art history professor in an all-female campus with a prestigious reputation for academic excellence. She broke taboos, because tradition told women they would be wives and she supported her students to be more than that. Feminine women did not want things like an education, career or independence. She changed their thoughts that finding a husband and having a family was the only option and more important than other things such as a great education. Katherine Watson found the girls very intelligent, but she realized they were only attending school until they found someone to get married. The movie showed how Miss Watson encouraged the girls to go to school, she had a voice. Miss Watson found that having an open mind about the ways of society isn't the way a lot of people thought. The school administration thought that the only way to teach was to follow the books rigorously. Her best student, played by Julia Stiles, has been accepted into Yale Law School, yet decides to get married and forget about a legal career. Can a brilliant woman be happy solely as a wife and mother?

"A woman has got to be able to say, and not feel guilty, who am I, and what do I want out of life?'"-The Feminist Mystique, written by Betty Friedan, who recognized that women needed an outlet for their intellect and their education. In the book, Friedan defines women's unhappiness as ‘‘the problem that has no name”. She blames the idealized image of femininity, which she calls the feminine mystique. According to Friedan, women have been encouraged to confine themselves to a very narrow definition of “true” womanhood, forsaking education and career aspirations in the process by experts who wrote books, columns and books that told women during that era that their greatest role on the planet was to be wives and mothers.

If a woman had a problem in the 1950s and 1960s, she knew that something must be wrong with her marriage. Just what was this problem that has no name? Women were felling incomplete, empty, like they didn't exist. Emptiness was inside those women and they started to realize that something was wrong. They thought the trouble was a crisis in marriage, but the problem was logic, they did not have any challenge, and in life people need something to fight for, a goal. Without an object, there is nothing to accomplish, and this was the dilemma surrounding all these ladies. The wrong part of the life that those women were having was to be accustomed with the household life, and be satisfied with that. If they get together with other housewife’s, the subject was superficial, only relationships and emotions. They had no great and new experiences to exchange. Those women had to look for achieving power, energy, influence and most of all they needed ambition, that is a good thing if the objective is to obtain success and prosperity in life.

They were frightened that too much culture would be a barrier in their life, and they would not be able to concern for the kitchen. This typical housewife life was considered the only normal path for a woman to follow. Betty Friedan's Problem That Has No Name describes what women were feed as what should be done and how to do it: Over and over Women heard in voices of tradition that they could desire no greater destiny then to glory in their own femininity. The problem was an idealized image of femininity.


The movie “his girl Friday” is an illustration of how it was for woman. They were sure that they had to decide between having an occupation and a career, or a family life. The schools instructors and gentlemen’s supported that idea, and the women had to accept that and be all right. Hildy Johnson was a very intelligent and classy woman that helped to save a criminal guy life, because she wanted an interview. She was going to settle down with a husband and turn out to be like all other women, but she had principals of morality, and she took the right conduct, following her ideals. Hildy would agree with the women that wanted something else, because she had substance. His Girl Friday marked the transition from working women for ends other than marriage to statements regarding money.

With the start of the twentieth century, more and more women carry the desire to have a career outside the home. Men frequently represented women as unworthy of a more active role in society. While today's young women have the independence and opportunities that previous generation could only dream of, some don't seem all interested in have them. Paris Hilton is an example that scares me. My generation has her as an icon and idol. Should anyone have a role model like that? Celebrity culture has entered the collective consciousness of modern society to an extent that the phenomenon of celebrity is not earned by any personal talent. For me an example of woman would be someone with at least a degree. Someone who could speak, showing intelligence and knowledge about any subject, someone with values of perseverance, integrity and devotion in life.

In brief, those entire women in 1950 and earlier 60s had no responsibility for taking those choices, it seemed right for them; they could tell that they were born just for that. They had no examples of very powerful women to follow. The typical model of the perfect family doubtless did not work for so long because the emptiness of a life for others was evident, and everybody needs to nourish the mind with information, and only having a degree or a career they would percept the essentials of living, being independent and having moments for their own as well.

It is very important for a female to educate herself and to have a career. If women keep fighting for what they want some day all people will be treated equally no matter what their gender is. Women of the past fought long and hard for equal rights and we have to appreciate that. Before, their only purpose was to procreate and serve men. We can find ourselves overwhelmed by our many responsibilities. In today's society, a woman has the opportunity to perceiver in whatever she chooses to do, whether it be a housewife or the CEO of a major corporation. The impact of feminism on today's society is amazing, because more women are working outside the home than ever before. Women have more opportunities to go to college, and to better jobs than any other time in history. Today I see a large proportion of women in many countries that are as well qualified as any man. Unfortunately, today, women are still paid less than men are, even when they do similar work and have similar education, skills and experience.

Women can't retreat to a life of raising children and cooking meals just because of the society pressure. How can a lady enjoy any liberty if she lacks knowledge? Women have now emerged from laundry rooms and kitchens across the country and changed the demographics of the American workforce.
Even in some of the most male dominated industries the female’s perspectives are increasing. Women got to work for reasons that are every bit as particular as men's. Also, work provides individuals sense of dignity and self-worth.

The media has prejudices and stereotypes through its representation of women and has impact on everyone, everywhere. The magnitude of the problem varies from country to country, but the inequality between men and women is caused by stereotypes. American culture has devoted them to a mass communications lifestyle in which they base most of their well being upon. It is very unfortunate that the media influences American society to the point that it defines the "ideal woman". Society and culture are what influence a person’s view on beauty. The media has the greatest influence on western society. The more technology that is created, the more unrealistic our ideas of the "perfect" woman become.

For businesses, having women leaders isn’t about being politically correct. It’s about survival, says Joyce Gioia, co-author of How to Become an Employer of Choice. "Women will lead the corporations of the future, and if you don’t have women leaders you might not be in business in the future," she declares.

Although, females as a whole remain at a distant disadvantage in many aspects of life, they have still gone a long way from the days of the kitchen. The ideology is dominant throughout western history and what is believed as 'normal' to the society. Most women today are seeing themselves through different eyes. The women's movement started decades ago but still many women choose one or the other, family or career. We must learn from our history or we will repeat it. For women of all economic status, capacities, races, ideologies and abilities to become equal in this society they need to earn equal pay for equal work and have acceptance from the "machos" in the workplace.

Immigration in the United States

Immigration in the United States can be a controversial issue; many people say this phenomenon is irreversible. Millions of people are tempt to leave their homeland and cross national borders to improve their quality of life. Unauthorized immigration has been a major political issue in the U.S. Many of these immigrants come here with nothing more than their bodies. The truth is America has always struggled with the issue of immigration, both legal and illegal. Americans claim that the immigrants are destroying the American culture, way of life, and are responsible for a big part of crimes and drug trafficking. This issue has a bad impact in the education, business, social services and poverty but also has some advantages. The low paying labor jobs case is an example, Americans refuse to do it. Would Americans fill these jobs, at a higher wage, if foreigners were not available? Honestly, there are many different perspectives of the American Dream and the point is whether to treat illegal immigrants as victims, criminals, or as potential U.S. citizens.

They generally know the language less well and are less familiar with the culture. They often work harder and for longer hours. The argument is that the illegal immigrants are taking jobs away from American workers, hurting the economy. In many parts of the United States native-born workers still do the jobs. When employers say immigrants "take jobs Americans don't want," they really mean that immigrants "take jobs Americans don't want at the wages I want to pay." Policing the places where immigrants work can reduce the number of illegal immigrant living in the United States, because it can reduce the number of jobs open to them and also eliminate a principal reason for coming. Despite government efforts to control immigration, the United States population includes millions of illegal immigrants who choose to turn a blind eye to the law and become U.S. residents without official permission.

According to the Wikipedia, "Most illegal immigrants live in families where the adults are undocumented, but the children are U.S. born. An estimated 13.9 million people, including 4.7 million children, live in families in which the head of household or the spouse is an unauthorized immigrant". The children of these immigrants will soon enter the labor force and begin paying taxes, supporting their kids' education.

Americans are less opposed about immigration than they have been before, according to a new poll by NPR, the Kaiser Family Foundation and Harvard's Kennedy School of Government. People may just want a fresh start, why deny them of that?

Illegal immigration is an on-going issue, which is of much importance in the United States today. There are people on the U.S. side who speak no English, read no U.S. newspapers, and watch no U.S. television. Perhaps the most telling way to assess the immigrant contribution is to ask what would happen if the influx stopped or if those already here left the country. How does illegal immigration affect U.S economy? Immigrants increase the supply of labor in the economy, and for a change America provides them with a higher income and quality of life.

What do American citizens feel about illegal immigration? In Washington State, the Elway Poll showed that Washington voter’s biggest concern was that illegal immigrants use services, yet do not pay for taxes. Is not possible to predict the role of immigration in America’s future but if this tax problem doesn't reach an end, the economy is going to suffer a decline soon.

An advantage about immigrants, according to the site http://www.newsbatch.com/immigration.htm, is that "Studies have indicated that because most immigrants occupy low-paying, low-skill jobs, their presence is complementary. Because of their contributions, the overall economy is stronger and the wage level and standard of living of most native workers is higher than would exist if they were not present. In particular, the high concentration of undocumented workers in the agricultural industry keeps food prices relatively low." This is something considerable, the immigrants in this case can complete what people really need, low prices on food.

According to the site http://www.nytimes.com, the fast food business has spread all over the nation and is now served at restaurants and drive-through, at stadiums, airports, zoos, high schools, elementary schools, universities, on cruise ships, trains, and airplanes, at K-Marts, Wall-Marts, gas stations, and even at hospital cafeterias. Eric Schlosser wrote the book "Fast Food Nation" and according to him, Americans spent more than $110 billion a year on the fast food. Americans today spend more money of fast food than in higher education. This growth of the fast food industry demanded workers, and the people that want to take these jobs are immigrants. "McJob, a low-pay, low-prestige job that requires few skills and offers very little chance of intercompany advancement." (http://en.wikipedia.org/wiki/McJob). McDonalds makes billions and billions of dollars every year by selling things for such a low price and making a very large profit. Eric Schlosser, presents the harsh realities of the unfair labor practices of the fast food industry. Fast food corporations employ more people than other corporations in the world. They prefer unskilled workers that have absolutely no experience. Americans think that Non-English speaking workers take jobs away from American people because they will work for cheaper wages. When Americans prevent immigrants from taking those jobs, producers and consumers suffer the consequences.

Especially since the tragic events of Sept. 11, 2001, Americans have attempt to find a elixir for the immigration issue. Visa process has become so hard to attain in order to visit, study, and work in the United States. Most international arrivals to the U.S are expected delays because of the immigration process they have to go through.

International borders have always been centers of conflict, and the U.S.-Mexican border is no exception. One of the most controversial political issues of today is that of illegal immigrants from Mexico. Americans need to recognize that migration from Mexico to the United States is here to stay. So they need to realize, as Wayne Cornelius expressed in the LA newspaper on Mexican immigration "These migrants pay into the Social Security trust fund millions of dollars that they will never collect, as well as state income taxes, and even property taxes for which they will receive relatively few benefits." This is a point of view that many Americans don't know about it. When they are trying to exterminate Mexicans, they should think concerning the benefits.

The United States takes on most of the deficits that illegal immigration causes; having to deal with the abuse of social services by non-citizens. The United States had long been the world’s chief receiving nation for immigrants. The continued influx of illegal immigrants promotes disrespect for the law. Also population increase which results in the overcrowding of cities.

United States had witnessed the transformation from American Indian to a rich array of ethnic and racial population. Immigrants give America the chance to know the culture of many countries. They bring in their religion, culture and ideology.
Without any restrictions the country would be overflowing with immigrants, but if completely prohibited the country would lose its diversity and much of its low-income work force.

Immigrants help build this country, the government must make sure that the rights of the immigrants are respected, in order to improve not only their lives but also the economy of the whole country. A diverse population with countless ethnicities, races and creeds is what makes America special.....immigration statistics must be studied by both sides in order to reach a decision most beneficial to American nation. International migration is a practical element of modern societies, rich and poor, that resolves the uneven distribution of people and opportunities.

Euthanasia - Artificial Life or Natural Death?

Euthanasia has to do with the quality of life, dependency, personal beliefs, suffering, morality, and death itself. The practice of euthanasia is illegal in most countries. According to the site http://members.tripod.com, there are three basic types of euthanasia: voluntary, non-voluntary and involuntary active or passive. Everyone deserves respect and the power to control their own destiny. There are medical, religious and ethical arguments about euthanasia.

The issue of euthanasia has been on the media's forefront for several years. There are several pros and cons to this issue. With an assisted suicide a person and his or her family can be relieved of the agony of the illness. According to the Newsweek magazine from last January, some people have suggested that we legalize physician-assisted suicide in California. They argue that we should find death before it finds us, and that the right to die is the right-to-choose. On the other hand, if killing sick people began legal, then people may die simply because they have become a burden. One of the very important things about euthanasia is that it keeps people from suffering like family members, and also the person. If they are choosing euthanasia is because they are experiencing a lot of painful and traumatic illnesses and is it is better to practice euthanasia when there is no cure for them.

It bothers me just to think that someone would kill his or her loved ones, but sometimes is the only way when dead is the one which is extended, and life is hidden with machines making terminally ill patients into prisoners of technology. People should have the right to take their lives if they are totally dependent on others or machines. I feel a person is entitled to
that choice.

Supporters of euthanasia hold autonomy, individuality, and self-determination as their highest values. I think that voluntary euthanasia should be permitted and unnatural death should not be considered unethical or suicide. A person's life and body are their own business. I think we should legalize Euthanasia. We live in a democratic society where we are free to make these decisions.

The assistance by a doctor is not euthanasia, but a relief of pain administered by a doctor. There is an injection to make the patient comatose, followed by a second injection to stop the heart (www.euthanasia.org/dutch.html). This circumstance is obviously one in which the patient is destined to death and is in pain. Euthanasia affects not only the person who dies, but other family, friends and those doctors or individuals who help make that decision.

In the Non-Voluntary Euthanasia cases, the decision is not made by the person who is going to die. The patient must be an infant, very old, mentally impaired, very ill physically and mentally, unconscious, or not competent to make such decision. Is euthanasia ethical? According to religious organizations, some fear that the act will be the first step to a society who will kill elderly or disabled people against their will. If voluntary euthanasia were to become legal, it would not be long before involuntary euthanasia would start to happen. But only the voluntary should be legalized.

The Stanford Encyclopedia of Philosophy, in an entry last updated on Feb. 19, 2007, defines voluntary euthanasia in the following way:"Those instances of euthanasia in which a clearly competent person makes a voluntary and enduring request to be helped to die." Should voluntary euthanasia be legalized? If the lack of money or health insurance exists, why not? Having to lay in bed twenty-four hours a day is no way to live a life. Voluntary euthanasia is when the patient requests that he wants to die by the drug. Someone argue that euthanasia can release pain of patients and it is a mercy way for those who are near death. Should people have the choice to end their own life? The main reason for euthanasia would have to reside upon the unbearable pain of the patient. I believe people should never take the fast way to end their lives, but should be their decision in a extreme case. Some people can just commit suicide without any help. If is legalized, they can say good bye to the loved ones. Let people die in peace, rather than suffering to the end. I am talking about a terminally ill patient’s life that should be ended at his /her request. People shouldn't just give up on life; they should live it out to the end, but when they are sure that the end is very near, why not evict the worst phase of life? Death is an unavoidable event and happens to everyone.

Passive euthanasia, on the other hand, is rarely debated and usually never enters the mind's eye because it is typically looked at as letting someone die naturally. There are many cases in which euthanasia is acceptable. Brain death is one situation. Not one person should have to suffer from a disease that is incurable and leads inevitably to death. Death in dignity is a very important part of life. Euthanasia allows this to happen.

Active euthanasia is a cowardly thing to do because it is like giving up on life as soon as something goes wrong. Is it not better to attempt to keep them alive and they still die a natural death than to not try and give up all hope on our loved ones? My argument is that the person can be sick for twenty years, lying in the hospital bed coupled to machines. After time, this won't be the person that you knew and loved.

Dr. Neil Campbell, author of "A Problem for the Idea of Voluntary Euthanasia," questions whether there can be a such thing as voluntary euthanasia. Euthanasia, or physician-assisted suicide, is the intentional termination of life by another at the explicit request of the person who dies. Dr. Campbell's main argument is that "if the pain and suffering are by definition unbearable, then it seems clear enough that the decision to die is not freely chosen but is compelled by the pain." Dr. Campbell, a Seasonal Instructor in the Department of Philosophy at the University of Calgary, believes there is no clear cut way to differentiate between "voluntary" and "involuntary" euthanasia under certain conditions. Involuntary euthanasia is when the person who is killed made an expressed wish to the contrary. This is really hard, but some cases such as coma or in a very young baby case, is necessary to make the decision.

Somebody said to me once that euthanasia was bad because it messes with God's will, and I argued that if that were true then keeping people alive with machines was also messing with God's will, and is just as unnatural. People who have experienced this case say that euthanasia is the best option for the patient and the family. People should have the right to end one’s life in a peaceful, dignified manner.

One of the biggest controversies of this decade is euthanasia, is a struggle that involves different points of view. I strongly believe that everyone has the right to choose how to die, if the person is very sick. There are so many different arguments possible on each side of the case; such as it's the people right to choose to pass on or it’s ethically wrong to do this. In either case, active or passive, the victim will die.

Miley cyrus

The Walt Disney Corporation was not a bit of outraged when its billion dollar child star Miley Cyrus appeared in Vanity Fair wearing only a bed sheet, as shown in the leftmost image above. The last cover of Vanity Fair magazine brought a considerable reaction on the American nation. People are concerned, especially parents of young children, they think the picture was very inappropriate for a kid of her age, fifteen years, and that children should not be portrayed as sexual beings. In the cover you can see Miley Cyrus, which is a singing and acting sensation known to her legions of teenage fans from the Disney Channel series "Hannah Montana."

There are pictures where she appears with her dad, but the one that is generating “embarrassment” is the picture where she is half nude. The photo, and subsequently released behind-the-scenes photos, shows Cyrus without a top, her bare back exposed but her front covered with a bed sheet. The Cyrus family was completely involved in the shoot, maybe which is why she looks natural, and pretty. It is art. Compare these photographs to other scandals and you can see is not that bad, the problem is that she is a young woman and a role model to younger girls.

According to the newspaper L.A Times the Vanity Fair site crashed because of high traffic Monday April 28, 2008, the day the photos were published online. The Vanity Fair shoot could have been an attempt to rebrand Cyrus as an artist in her own right, paving the way for a post-Hannah Montana career. Vanity Fair defended the shoot, reminding people that the young actress father also posed in the session.

In an interview with USA Today, Cyrus was quoted as saying her faith is "the main thing" and is the reason why she works in Hollywood. A Disney Channel spokesperson says: "Unfortunately, as the article suggests, a situation was created to deliberately manipulate a fifteen year old in order to sell magazines." Miley should not be blamed for the picture because she is too young to see herself in a sexy way, and probably the parents didn't think the picture would be taken that seriously. At the same time, she is growing up and singing her own music, with a more distinct personality, talking about relationships but in an appropriate way for her age. In the site www.metrolyrics.com, is possible to find the lyrics from the songs she is singing at the moment and being recognized for, such as the hit "see you again", which has this chorus "I knew you were something special, when you spoke my name, now I can't wait, to see you again". Her music sounds cheese, obviously sentimental, but is not infantilized nor too sexually advanced. In a couple years Miley is going to change her image from innocence to sexy when her fan base become teenagers.

There has been a lot of controversy surrounding Miley Cyrus Vanity Fair photo that everyone from Cyrus to photographer Annie Leibovitz are apologizing and backtracking on the entire incident. This photographer is the same person that took the picture of Lebron James and Gisele, which also created a situation of controversy. The reality is Annie Liebovitz is the most iconic photographer of her generation. She is not culpable because probably there is a team of experts on images, professionals that are ready to look attentively and give their view on the circumstance. As stated by Wikipedia, the free encyclopedia, since 1983, Leibovitz has worked as a featured portrait photographer for Vanity Fair, and I think she has personal experience to know the power of this magazine influence. The wikipidia display a statement that Leibovitz released saying:"I'm sorry that my portrait of Miley has been misinterpreted". Responding to all the media expressions and feelings, Cyrus apologizes: " took part in a photo shoot that was supposed to be ‘artistic’ and now, seeing the photographs and reading the story, I feel so embarrassed. I never intended for any of this to happen and I apologize to my fans that I care so deeply about." Hannah has expressed embarrassment about the pose. I'm sure she didn't have any problems with the pictures until she got some negative feedback. This is wrong, a fifteen year old girl perhaps don't relate with sexuality, and since she doesn't have the mental capacity to make adult decisions, her manager or parents have. They were all there to analyze the cover situation and concord with that. It is undeniable, that she is getting older and changing her manners. But she still a kid and can be manipulated, the adults involved need to be held responsible for her next moves, pay attention to not bring this kind of exposition again. She needs to focus on her career.

Magazines and internet are a vital source from which many Americans receive information. Both the publication and the singer Hannah Montana can help. Vanity Fair can start a campaign to achieve opportunity for poor kids. Poverty is something that not only effects adults, but children as well and is a growing problem every day. Also children maltreatment and abuse should be explored and communicated for all the readers. Miley Cyrus could get the money earned for the cover and voluntarily engage her in various sorts of children charity, doing an effort to help the disadvantaged kids, for example providing funds to financially support education for them. The Disney Channel should offer concerts with a charity purpose more often, since Miley is very well known person, her popularity can be intend to the benefit of helping people.

Of the many atrocities committed against the innocent youth of the world, the commercial sexual exploitation of children is perhaps the most abominable. Everybody worried with the Miley Cyrus cover should be preoccupied with real problems like child prostitution. According to UNICEF, one million children will enter the sex tourism industry next year. An estimated 1.2 million children were trafficked last year and exploited for various types of labor, including prostitution. A child deserves to be respected and safe. The quality of schools attended is important but for the children without access to education is important to have parents at least try to give expectations.

Some of the most preventable diseases known to humans are hate and gender differences. Instead of perturbation about the cover of Vanity Fair, those unoccupied have to bother about hunger children. Due to insufficient resources some families don't have food. This is also a disorder.

I think we have allowed the media to determine what is moral for us. In general, are they infecting our young people with these negative self-images as exploitation? People lately seem to see something perverted in everything they look at. Michele Combs, a spokesperson for Christian Coalition of America, told Usmagazine.com that “Disney should reprimand her.” I agree that young girls need positive role models, but this is a artistic image that should not be viewed at sexually, but rather artistically. It seems like people jump at any excuse to criticize, She is a teen and child symbol. The picture can be considered a transformation of a child to a young woman.

In this case there is no difference between a blanket and a dress. I don’t see the huge deal with this picture, is just showing her back, that picture is hardly exposing, would it be worst if she was wearing a small bikini.

The New York Times originally published a sensational front cover with the headline “A Topless Photo Threatens a Major Disney Franchise.” They are overreacting. Maybe the problem isn’t so much sexual promotion, but rather commercialization. The Times should go after the alcohol and tobacco industries, which is influential in a bad way and inadequate for children.

In conclusion, I must remind everyone that there is not one single consumer in the Hanna Montana universe who reads Vanity Fair, if children are too young to understand these pictures, and then they are probably too young to be reading Vanity Fair. From my perspective, there is nothing wrong with the picture, she was not exploited. I don't blame her at all. If there was a responsible should be the parents and her representatives. Now if a parent does not want their children idolizing Cyrus only because the picture is a little unsuitable, it is up to them to tell their children that is pornography, which do not qualifies. A little overexposed? Yes. Not indecent. Although I'm not too much of a fan with the music and shows, I am aware of the Disney image she's obtained and with or without these photos she is an icon for the next teenager generation.

Hip Hop and Rap

Commercial hip-hop has worsened what singers in the past decades tried to establish. A new culture of music, attitude and dance. Today hip-hop culture is identified with cash, cars, violence, war, diamonds, racism, guns, sexual promiscuity, and drugs. By promoting illegal activities, is far away from delightful and peaceful lyrics. Hip-hop can be explored and used as a valuable tool in examining gender relations. Hip Hop was a movement and in the present is an obligatory tendency for most of teenagers. Hip-Hop has undergone changes that traditionalist would consider degenerating to our civilization. I like the beats, chorus, the honest way that portray reality of the conditions they were exposed to and the way it takes me to “the top of the charts”.

The culture associated with the music has drastically changed. Hip-hop represents race, ethnicity, class, gender, and generation. Hip-Hop culture has always been popular among young people, and the rappers don’t seem to be concerned about their music effects on kid’s behavior. Although created by black youth on the street, hip hop's influence has become worldwide. The issue is that Hip-hop is spreading everywhere, is all pervasive in the charts and fills the clubs and homes of people from all genders, ages and ethnics. Many other types of music can be a culture too, and each person feels if it is a culture to them or not.

As stated by Light, Alan, ed. The Vibe History of Hip Hop. New York: Three Rivers Press, 1999. "In the late 1970’s a new, popular form of urban youth culture emerged in the Bronx that changed the face of popular music and American culture." According to the Wikipedia, Hip Hop began in New York City predominantly among African Americans, arose during the 1970s when block parties became common, especially the Bronx. Rap continues to be popular among today's urban youth for the same reasons it was in the early days: it is still an accessible form of self expression.

Music deserves as much scrutiny and discussion by educational scholars as television, movies, or other media. The music industry plays a huge role in today’s society from many different angles. I am addicted to music. People that don't listen at home probably listen when driving or at a bar. With the actual technology, everybody can download music for free on the internet and update their mp3 players and iPods. Rap music has a major effect on the violence that teens involve themselves in today. The negative aspects of rap music is revealed through artists not setting good examples, the disrespectful, explicit and violent lyrics Rap music influences teenagers negatively by increasing violent attitudes and promoting sexual aggression against women. Talking about the ladies, Lauryn Hill blends all that is good about hip-hop, soul, reggae, and rock without the self-consciousness of other genre hoppers. She has the best voice in the world and she knows how to talk about freedom. She used to sing only hip-hop but not in an aggressive way, she says that "we must destroy in order to rebuild", and she sings about rebellion but in a reality form that brings progress for her listeners. Her last CD acoustic had this lyric:

"Yo, there's a war in the mind, over territory
For the dominion
Who will dominate the opinion
Skisms and isms, keepin' us in forms of religion
Conformin' our vision
To the world churches decision
Trapped in a section
Submitted to commiting election
Moral infection
Epedemic lies and deception
Insurrection
Of the highest possible order
Destortin' our tape recorders..."

She is an example that you can talk about real issues and still be triumphant in the public eye.

Popular music, for teens has always been controversial, but sex, violence, beatings, and suicide are considered extreme ideas. Entertainment corporations, record labels, producers and directors give the sensation that they think this is very normal. Today's teenagers would not read poetry and comprehend the message, but, they would listen to rap and be able to understand the idea that the artist is trying to express.

Now Hip Hop has become a symbol of corporate America, and it is unlikely Hip Hop will have the free expression and voice it used to have. All musicians have a right to say whatever they want in their music. Listening to famous artists who have become successful for singing about their struggles helps kids to deal with their problems, because this form of music was formed in this poverty stricken areas, the lyrics tend to be somewhat provocative and politically incorrect. Most of the rappers are distorting an interpretation of what actually happens on the streets, because they don't live there anymore and are full of money in their pockets. From films to magazines, to music, to fashion, the Hip-hop business has impression on all atmospheres of American mass culture.

What hip-hop culture has essentially done is make explicit the very crisis of identity that the black public at large faces. According to literary scholar Sharon Patricia Holland, “identity only becomes an issue when it is in crisis, when something assumed to be fixed, coherent and stable is displaced by the experience of doubt and uncertainty.” (See Sharon Patricia Holland, Raising the Dead: Readings of Death and (Black) Subjectivity [Durham, NC: Duke University Press, 2000], 137). The word “nigger” is one of the many popular words of hip hoppers. They use the word as a term of affection, contrary to the standard insulting meaning of the word. Post Civil Rights, post LA Riots, post MTV, the hip-hop generation has been less concerned with the sound of the term “nigger”.

In direct contrast to the public impression of hip hop, some authors have positive messages: “Hip hop is a cultural form that was originally created by African Americans and was once owned and controlled by them. More recently, however, the culture has been hijacked by white music executives who have transformed its message into a glorification of violence, crime, drug abuse, and misogyny. As a result, the white establishment in the music industry has perpetuated false and negative stereotypes of black people. This has proved damaging not only to the African American community, but the nation as a whole.” Nelson George, Hip Hop America. Nelson George has written a history of hip hop culture. He discusses its origins, the influences , the businesses that grew up around it. I read his book and I realized that are many Hip-Hop artist that put out a positive vibration in their music, the main problem is that those singers are currently absent from many major radio stations that predominantly play songs dominated by futile, pointless, senseless, insignificant, meaningless, and trivial lyrics. Not that there’s anything wrong with that sometimes. There are days and nights where you just want to dance. But this generation needs a bigger vision.

Hip hop culture is really amazing and people who listen to rap and hip hop in the radios today may hate it, but they don't understand the history that comes behind. Also, many individuals can confuse hip hop singers, which have political awareness, with bad rappers. The glorification of drug dealing, pimping, pot smoking and violence is common in gangster rap but many hip hop songs talk about love in an entertaining way. Many times many of these rappers like 2pac contradict themselves talking about killing each other in one lyric, and changes and better days in other. He would engage in a speech against women, and then protect them bravely. He was a tremendous inspiring and fantastic singer/men, even though controversial. Still 2Pac had profound and heavy letters; he used his feelings from his unstable childhood and life in the inner city. Today is hard to find a rap singer that talk about issues so well like he did. I'm not going to say that some youth won't listen to some rap music and get the wrong idea, but that also can happen with other types of music such as Heavy Metal.

From my experience I see that Hip Hop is huge in California and New York City, where was originated. East and West coast have introduced the most famous rappers from the past to today. Regularly new songs and artists are presented in the media, and there is plenty space for all the ex-amateurs. There is a big sphere for the talented ones. By listening to Hip Hop in the radios is realizable that there is a mixture of rhythmic sounds, since the technology these days has all kinds of devices, sometimes you can't differ a real voice from one created in studios or a instrument from a machine tool.

Society has always been able to move on and eventually accept different ways of expressing oneself, and hip-hop should be no different. Music has a very powerful influence on our emotions, moods, and behavior. If more artists concentrated on positive messages, since Hip-Hop is the main money maker in the music industry, the impact could be revolutionary. Regardless of how many rap artists land in jail or end up dead, this music will live on.

Sex Roles

The most common and traditional gender roles imply that men are supposed to be “masculine” and women are supposed to be “feminine.” Defined using dictionary.com, masculine means “having qualities traditionally ascribed to men, such as strength and boldness,” while feminine means “having qualities traditionally ascribed to women, such as sensitivity or gentleness.” The society regard that women accept what happens and allows what others do, without response or resistance, and that they require someone for financial, emotional, and other support, all of this by its nature. On the opposite side, men should have the courage to face extreme danger and difficulty, without retreating, and have the power to perform physically demanding tasks. Many social scientists are interested about studying these stereotypes. How do these gender differences occur? Is it because of the cultural influence or the biological condition? Do their hormonal differences influence their behaviors and attitudes? Does culture determine gender roles?

Men and Women have different chromosomes and the genetic structure is a decisive factor for the physical development of the human body. In earlier periods was understandable roles, man had to hunt and women were limited to the domestic sphere. Today with developed industries and suppose equality among any gender, this role should not be the reality .Gender roles are what men and woman learn as the way they are supposed to act.

Jerry Levy of the University of Chicago has found differences in the way male and female brain are arranged, in a systematic way, and he said that these differences in brain function are caused by the hormonal effect. As far as the theory that hormones or genes may control the personality traits or behaviors of each gender, so far, there has been absolutely no direct evidence that this is the case (Renzetti & Curran, 1989). Professor Steven Goldberg, Chairman of the Department of Sociology at City College of New York has written a book with the provocative title, Why Men Rule-A Theory of Male Dominance. He believes that the high level of testosterone in males drives them toward dominance in the world, while the lack of high levels of this hormone in women creates a natural, biological push in the direction of less dominant and more nurturing roles in society.

Women and men are settling into predetermined cultural molds when it comes to gender in American society. The notion that women are more emotional, and men more logical and mathematical, is mostly stereotype. Women just are more concerned than men about the quality of interpersonal relationships. Part of the masculine gender role is to be independent and assertive.

According to Hamilton McCubbin and Barbara Blum Dahl, the writers of the chapter “Sex Roles " , from the book marriage and family: Individuals and life Cycles (1985) "most differences between females and males are learned through family interactions, socialization in schools and the mass media." Men are more likely to be perceived as aggressive and competitive, women are more likely to be viewed as passive and cooperative. Traditionally, men have been viewed as financial providers, whereas women have been viewed as caretakers.

In the past decades, men were defined through their employment; women were identified with reproduction or domestic labor. In terms of gender roles, a functionalist would argue that in preindustrial societies, such as those which depended on hunting and gathering, men and women fulfilled different roles and took on different tasks because it was most useful or functional for society to do so.

Women and men communicate very differently. Communicative behaviors that are acceptable for gentlemen, for example, may be considered completely inappropriate for ladies. When women have to make a decision they will often process and look at options out loud while men tend to process internally until they come up with a solution. One of the most traditional hypothesis is the one John Gray wrote about in his book Men are from Mars, Women are from Venus, which essentially points to differences in brain structure, hormones, and socialization as the cause of such an enormous gender gap in communication. The attitudes and differences for men and women towards communication are starting to increasingly get better through each decade. Much of this change can be explained by social changes.

Sport on television is ruled by men and this determines men in relation to rivalry and power. When we watch TV ads we see that women are always connected somehow with ads for soap or for food products that need cooking. The men tend to be focus in any ad involving something mechanical. The media influences children into traditional stereotypical roles, because of the prevalence of such images on TV, which offers a wide range of potential role-models, both positive and negative. According to Van Evra, Repetti (1984) found no relationship between the amount of viewing time, and the amount of gender stereotyping in children. What Repetti did find, however, was that the amount of viewing was found to be negatively associated with stereotyping.

Women have had equal rights in the United States for quite a few years now but most societies are not used to women being in roles that men traditionally hold. The impact of these prejudices reach into the lives of all women as they make decisions about what to aim for, what to study, how to support themselves and their families economically, and what they might contribute to their communities at the local, national, and global levels.

As soon as a baby enters the world, it receives messages about gender. Culture dictates, at a very young age, how boys and girls are supposed to act, feel and respond to certain situations, in the United States, for example, disposable diapers come adorned in pink for girls and blue for boys. Girls study faces while men are obsessed with sports.

A women's role has changed in a impressionably way and is creating its greatest impact in our society today. Years ago, women's contribution to society was limited and managed by men. Women’s impact is simply due to the fact that they are now educating themselves. They are now involved with the improvement of their own position. Women are fighting for their rights and are slowly progressing and participating in activities that they were not allowed before; they have achieved power and now have an appetite for it.

Women find maturity younger than men for physical and emotional reasons. They are more advanced in all social skills since childhood. Girls start to show interesting in boys while they still want to play with toys.

I am young and never experienced myself marriage and the problems that comes with it, but I hope in the future the duties of a father will vary greatly throughout the world. Is important for the father to share the household tasks, be ready to help, even though it's something women are usually better at, mom and dad should share household responsibilities.

Communication between the genders has become more prevalent in society, as norms have changed. When one adds the mobility of the American population and the differences among the cultures they represent, both the importance and difficulty of effective communication increases. Men prefer just the facts, women tell the whole story.

Since scientists would have to use a lot of evidence in order to establish the male/female differences, I find hard to get in a conclusion. Males and females play very different roles and these differences are apparent in our everyday lives. These differences are not the same as they used to be. Society has changed the way it treats men and women over time. The role process depends on the education people had and that can determine the "part in a play”, in this case, real world. Gender relations are a part of the socialization process, and parents should teach their children certain important values since their beginning in the social life. Our society has seen numerous changes in these roles.