Coffee Campos - Unique Value Strategy

We focus on our company’s strengths to find a way to differentiate from other competitors. Why is the company in business? Coffee Campos is in business to give costumers gourmet coffee with a better taste than the competition because of the quality of the blend we offer. The coffee is from a remote place in the north of Brazil and it is unique because we are the only ones that have access to that. It’s hard to identify differences when taking about coffee but in this case, we are revolutionary because it is really the best coffee out there. With that being the number one priority, it’s important to understand that people are also looking for the “coffee experience”. With our coffee shop atmosphere we are looking to elevate your experience. We are best at doing coffee, providing customers with the freshest and finest organic ingredients. What set us apart from others are our coffee and the excellent effects from drinking it, we offer coffees loaded with antioxidants and beneficial nutrients that can improve your health. This includes memory, mood, vigilance, energy levels, and reaction times. A unique selling proposition is what we are standing for at coffee Campos. We want to be known specifically for our coffee quality. There is definitely a recent growth in people seeking gourmet coffee. We want to provide Brazilian consumers with better quality and there are many people looking for that edge. That is where we play an important role because we are offering that and much more. Factors such as originality, exotic and differentiated products welcome a selling opportunity for us. Coffee Campos’s objectives for the first year of operations are to expand the employees and overall management of the company and to be selected as the "Best New Coffee Bar in the area" by magazines and restaurants guides, with steady growth in revenues and sustaining and improving the competitive strength and long-term market position through creating customer value. We've been roasting and brewing coffee for more than 40 years. And want to continue serving espresso and brewed coffee. The service is wonderful and the coffee is the best. At coffee Campos we believe in our product and strive to consistently produce the best product we possible can. We stand for premium coffee beverages and we want to be known for that. That is our unique selling proposition. There are now over 2.25 billion cups of coffee consumed in the world every day. Customers frequent a coffee shop for many more reasons than just hunger and thirst, even tough our product tastes better than any other nearby, we at Campos understand that people also want the experience a coffee shop presents. The reason people will come do business with us is caused by the desire of the young people, men and many independent women to have a place to meet friends and do business. Also, people seeking refuge and a little place to vent. The coffee experience has taken over and become such an important part of life. Coffee Campos intention is to become an indispensable daily necessity for students and workers in the city of Porto Alegre, Brazil. When you want simply great tasting coffee in a relaxed and comfortable environment, we want you to think of our coffee shop. Meet your friends and family, listen to no stress music or read a nice book, all in one. With the growing demand for high-quality gourmet coffee and excellent service, there we are. Coffee Campos will get an advantage because of its proximity to The Catholic University Campus, which has 7,000 students. We will bring into existence a strong group of repeated customers that will be super satisfied with our value proposition. We are determined to prepare and offer the best coffee in the area. It will be complimented with tasty pastries, as well as great books of many different subjects, so its patrons can read and enjoy their visit while drinking sensational coffee. The company will operate a beautiful 2,500 square foot coffee bar within a walking distance from the University. The location is already secured with a lease. Coffee Campos will offer customers one of the best tasting coffee in the city, strictly following the preparation guidelines and using only high-quality ingredients. The menu listings and store arrangements will speak for it. The pursuit in our marketing campaigns will be focused on maximizing the sales of higher margin espresso drinks. Along with brewed coffee as well as the refreshment beverages, we will offer our clients distinct and tasty pastries. Coffee Campos will sell coffee beans to our top-notch clientele that enjoys making wonderful coffee daily at home. Our menu will be complete with the carefully chosen books and diverse range of magazines that customers can read inside the coffee bar. Our coffee bar will be built around espresso-based coffee drinks such as mochas, cappuccinos, macchiato, iced-coffees, special and original lattes, Americano, etc. We also will offer a variety of milk such as whole milk, non-fat/fat-free, soy, almond, cashew, rice and coconut milk. It’s important to note that in a country like Brazil iced-coffee is definitely not as common as in the US, so that will bring something new to the table and have clients talking about our coffee shop being unlike anything else around. At the shop each coffee will be made with a 'shot' of espresso, combined with steamed milk and/or other additives like cocoa, vanilla, caramel, etc., at our state-of-the-art coffee machine. Proper experience and preparation techniques are extremely necessary for such drinks, because any mistake from the amount of coffee in the shot to the beverage temperature can result in a negative affect in the quality of the prepared drink. Our market is made up of consumers who have busy schedules but a desire for quality and there is no space for mistakes in taste. One of the important results we expect from our smart market operations is to reach as many students and faculty clients as possible, as well as people working in offices close by and visitors. Our market research shows that Coffee shop patrons are: Affluent local residents, educated people and students, local business people, tourists and travelers passing through. Twenty two percent more likely to be aged 18-24, that number should increase with the fact that we are steps from the major university in the city. Since gourmet coffee consumption is universal across different income categories and mostly depends on the level of higher education, proximity to the campus will provide access to the targeted customer audience. According to industry statistics, the consumption of coffee and flavored coffee products is growing rapidly. We strongly believe that selling coffee with a great service in a nice setting will help us build a core base of loyal clientele. We will depend on word of mouth because that is a great and genuine way to spread the news. Our customer preferences and shopping habits can be influenced by what other people tell them about Coffee Campos. We plan to have a strong brand recognition and high level of customer satisfaction. Coffee Campos will reach people through our market strategies, from our better product quality and from our stronger reputation to superior service. Folks that are in search of a beverage will get a coffee well made and flavorsome. Why is this a winning business with great value? Coffee shops are growing in popularity, and this isn’t just a trend in the United States. Globally, coffee consumption is increasing. Consequently, Coffee Campos has a huge chance of making it big in Brazil.